# The $VIN Economy

$VIN is building a more **efficient, transparent and enjoyable** future for the luxury wine ecosphere using proven incentive mechanisms.

As with all projects, gaining initial momentum requires additional force to overcome inertia.

Rewarding early adopters and offering referral bonuses is not a new idea. [Venture funding subsidized discounted rates and credits as Uber and Lyft grew throughout the 2010s](#user-content-fn-1)[^1]. While this has been proven an effective strategy for breaking into a market, it doesn’t generate long-term, grassroots community alignment with a platform. 

$VIN is designed around a familiar **feedback loop**, adding support at key leverage points to accelerate not just adoption (supply) but also demand for the token and benefits to users.

**Our focus during the bootstrapping phase is to build up:**

<figure><img src="https://333497613-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHilhYJ3bh8kp24o7zBWi%2Fuploads%2FD9VZAbcC3xY7IfuvDNRk%2FMarketing%20Tips%20For%20Small%20Business%20Infographic%20Graph.png?alt=media&#x26;token=7890b8fe-67f6-40f5-a097-96d7a138fcab" alt="" width="563"><figcaption><p>Building Community for the $VIN Airdrop</p></figcaption></figure>

[^1]: *"Uber has lost an astounding sum since its founding in 2009, including more than $30 billion in the five-odd years since the company’s finances became public."*

    <https://slate.com/business/2022/05/uber-subsidy-lyft-cheap-rides.html>