# Q2: Scale & Iterate

Q2 2024 will be devoted to creating and incentivizing social interactions between users to spur viral growth.

* Add social elements
  * Add friends, see wines you’ve shared together, etc.
  * Simplify method for issuing TT to frequent connections
  * Launch user IDs, PFPs and badges
* Automate private cellar tokenization
* Onboard initial retail & winery partners
* Target: 4,000 users


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