# Target Consumers

**Crypto-natives exploring Wine (“Web3 users”):** We cater to crypto holders and traders who are curious about wine and/or about getting exposure to an alternative asset class that offers exclusivity to its collectors. This also applies to those that simply enjoy drinking wine with friends while earning $VIN.

**Wine-natives exploring Crypto:** We also cater to wine collectors and investors who are interested in tokenizing and trading wine, while using $VIN to earn status and rewards from winemakers, to purchase wine, and pay for exclusive experiences.&#x20;

**General Public:** For everyone else, the blockchain and crypto aspects are entirely abstracted. This means that these winelovers will be able to interact with the dVIN protocol without the need to understand the technicalities associated with blockchain technology. They will have access to the Digital Corks and rewards that are attached to a significant number of bottles in circulation, while having access to their favorite winemakers.

In this evolving technology landscape, we distinguish ourselves by intentionally reaching both male and female audiences, ensuring our approach is inclusive and diverse. The Solana blockchain and the technology deployed in its ecosystem are essential to reaching this target audience.

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