👨‍🏫Product-Market Fit

Since 2021, we've been rigorously testing product-market fit within a focused community of approximately 1,200 users.

After years of iteration and feedback in this sandbox experiment, we are confident that we have achieved a strong product-market fit, positioning us to scale rapidly and drive widespread adoption

In terms of current capabilities, the platform offers users a seamless experience to interact with tokenized assets. Key features include:

• Tokenization of Wine: As of August 2024, and as part of our Wine Cellar Challenge, users can effortlessly tokenize bottles of wine by simply taking a photo.

• Interactive Digital Cork opening: When users open a bottle, they can burn the associated token to unlock rewards, which can be easily shared with friends.

• Luxury and Investment-grade Wine Marketplace: Users can purchase tokenized wine directly on our platform. To date, we have facilitated over $1 million in tokenized wine sales, collaborating with dozens of winemakers from around the globe. Access to this marketplace is exclusive, gated for our members only.

This is a stepping stone towards a larger consumer activation that will take place in October 2024 on the REKT Wine marketplace, a partnership between dVIN and a large Bordeaux negociant, whereby $1M worth of rare and exclusive wine will be made available for purchase.