💡What is $VIN?
The native token connecting the $100B global luxury wine industry.
Wine Lovers use $VIN to claim status and rewards with luxury winemakers for wines they have purchased and/or tasted. It allows them to monetize and be rewarded for their wine activity, purchases, loyalty and more.
Winemakers use $VIN to incentivize wine lovers to share consumption data and personal data in order to drive deeper consumer relationships, making their businesses more responsive, efficient and profitable.
$VIN is built in the open with open source components. Over time, $VIN will be used to unlock new levels of transparency, privacy, composability, and reliability in the wine industry — increasing trust and efficiency in every layer of the supply chain.
$VIN uses blockchain technology, cryptography, open source software and hardware to accomplish the following:
Phase 1
Consumption & supply chain data - winemakers know when and where their wines are being consumed, giving them dramatically increased visibility into the supply chain, and a direct connection with consumers at the moment of consumption.
Customer acquisition - the most likely new customer for any winemaker is someone who just tasted your wine for the first time. $VIN incentivizes sharing personal data with winemakers at the moment of consumption.
Enhanced customer engagement and loyalty - rewards programs activate and incentivize direct contact with wineries, increasing LTV and decreasing CAC.
- providing a secure and immutable ledger, enabling consumers and sellers to track the provenance and pricing history of each bottle, as well as price differentials based on chain-of-custody, storage, and marketplace rarity as bottles are consumed.
Anti-fraud & counterfeit solutions - tokenizing allows bottles to be tracked from grape to glass, and for authenticity to be verified. .
Product discovery and loyalty - collecting authentic proof of experience (Tasting Tokens) and $VIN helps wine lovers to track and refer back to wines they have tasted.
Phase 2
for supply chain management - automating and streamlining various processes in the wine supply chain, including payment terms, settlements, cross border transactions and currency fluctuations.
- using decentralized networks to manage the supply chain, wineries will no longer have to rely completely on middlemen, thereby reducing costs and improving efficiency.
Tokenization for investment and - wineries create digital tokens representing shares in their vineyards, wine futures or exclusive releases, opening up new investment opportunities for wine enthusiasts and investors, allowing them to directly invest in wineries or specific wine batches.
Sustainability and - by tracking and verifying eco-friendly practices and carbon footprints, wineries enhance their brand image and appeal to environmentally-conscious consumers.
Decentralized marketplaces for primary and secondary sales - enabling wineries to reach consumers directly, bypassing traditional distribution channels in order to reduce costs and increase profits, while also offering consumers a wider selection of wines at competitive prices.
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