We are in the business of making wineries data-driven and the end goal is to enable them to know who their most loyal consumers are so they can better market products and services to them, while being in full control of their supply chain.

Data-driven decisions and efficiencies born by digital transformation have created growth and profits across most other large industries around the world. Wine has been the exception due to its decentralized nature.

$VIN is poised to revolutionize the connection between winemakers and wine lovers by implementing a unique incentive system. By rewarding consumers with $VIN for their wine-related activities, including sharing consumption data and aiding in customer acquisition, this initiative aims to supercharge the engagement of wine enthusiasts.

Wine lovers earn $VIN tokens by providing valuable feedback on their wine consumption, such as when and where they consume individual wines. This data is crucial for winemakers to understand market trends and consumer preferences, enabling them to optimize their offerings and to distribute wine more effectively.

Additionally, consumers are incentivized to share personal data, facilitating direct communication channels between winemakers and consumers. This direct interaction not only benefits winemakers with an understanding of their market but also fosters a more personalized relationship between wine enthusiasts and brands.

dVIN seamlessly integrates $VIN with on-bottle technology, ensuring minimal disruption to winemakers and their existing processes.

A doorway to exclusivity

Back in the early 90s, David Garret, CEO at dVIN Labs, would collect all his manually printed boarding passes and post them to the airlines. He would go through all this trouble to be able to access the benefits frequent-flyer programs would offer.

Air miles programs are extremely successful mainly because they are able to create a sense of exclusivity by offering tiered status levels, unique experiences, priority services, lounge access, and exclusive rewards. These benefits are designed to appeal to frequent travelers who value both the tangible and intangible aspects of exclusivity, such as convenience, comfort, and status.

Exclusivity, by its very nature, creates a sense of rarity and desirability, making luxury and investment-grade wine particularly appealing to those looking for more than just financial returns.

Through dVIN this sense of exclusivity can be achieved in two ways. Firstly, by making it possible to access luxury and investment-grade wines on-chain, which, as an alternative asset class, offers a combination of financial, social, and emotional benefits.

Secondly, this exclusivity can be achieved by bridging the gap that exists between winemakers and consumers simply by enabling a system that rewards customer loyalty, similar to how frequent-flyer programs operate.

Innovation

Digital Corks

Using the dVIN protocol, every bottle of wine has a unique digital twin (“Digital Cork”). Digital Corks serve as a deed of ownership for a wine bottle and are minted on a 1:1 basis. They are connected to the wine bottle through a unique identifier and contain all of the details for the specific bottle, including technical information for the wine, winemaker, as well its chain-of-custody and provenance data. The Digital Cork also includes a creative element that the winemaker can use for brand storytelling.

Virality through Tasting Tokens

The second element of innovation is that both $VIN and the dVIN protocol are inherently viral. When a physical bottle is opened, the owner of that bottle is incentivized to “open” the Digital Cork as well, which burns (destroys) that token and mints (creates) a “soulbound token”, which is called a Tasting Token. These Tasting Tokens cannot be sold or traded (i.e. they are non-transferable tokens), and no wallet can hold more than one Tasting Token from each bottle.

Accordingly, as every Digital Cork includes a $VIN allocation (which is proportional to the recommended market price of the bottle), consumers are incentivized to “burn” that digital twin to earn status, rewards and $VIN in exchange for their data. As a result of sharing being encouraged, this viral growth model is quite unique. Consumers can only claim the full $VIN allocation on the bottle by sharing Tasting Tokens with friends.

Essentially, the dVIIN protocol is designed to reward consumers to recruit and onboard new users. This results in an inherently viral system: sharing wine and sharing Tasting Tokens is part of the dVIN Ethos; it’s social, it’s cultural, it’s traditional and, for that reason, has the potential to become the most viral token in existence.

Tracking the Supply Chain: From Grape to Glass

Once adoption of $VIN has reached a critical mass among winemakers and wine lovers, dVIN protocol will be positioned to revolutionize the industry by introducing unprecedented efficiencies and transparency in the supply chain, ultimately leading to greater profits for winemakers.

On one hand, better supply chain management will be achieved through smart contracts, automating and optimizing processes like payment terms, cross-border settlements, and will help ameliorate currency fluctuations, which streamlines operations and reduces administrative overhead and runaway bank and transaction fees.

On the other hand, through Decentralized Physical Infrastructure Networks (DePIN), it’s possible to design anti-fraud and counterfeit solutions. By tokenizing each bottle of wine, $VIN allows for a meticulous tracking system from grape to glass, ensuring the authenticity of each product. This tokenization disincentivizes counterfeiting and preserves the brand equity of luxury winemakers.

Creating a comprehensive global supply chain coverage is feasible given the relatively contained scope of luxury wine distribution. The incentive structure designed around $VIN payments for network participation could rapidly encourage widespread adoption, offering precise chain-of-custody tracking, enhanced anti-fraud measures, and reliable provenance verification for each bottle.

Hence, the third main element of innovation involves tracking the entire supply chain from grape to glass and increasing its operational efficiency and environmental sustainability.

Inaccessible market

dVIN makes the wine asset class more transparent and accessible.

There’s a large disconnect between winemakers and consumers

Exploring the complex world of wine can be a daunting task for both consumers and winemakers. The challenges faced by customers in selecting the perfect bottle, coupled with the hurdles winemakers encounter in effectively reaching their audience, are the industry’s most pressing issues. This disconnect between buyers and sellers becomes even more obvious as new generations enter the game, especially given the significant differences between their buyer personas. We are seeing a shift in drinking demographics and behaviors that are unique across generations. Yet without data, winemakers are forced to adopt a one-size-fits-all approach that falls short of effectively engaging their audience.

Acquiring new customers is challenging for winemakers due to the heavily intermediated distribution channels that distance them from the end consumers, preventing direct communication and relationship building. Additionally, the vast selection of wines and brands creates a highly competitive market, making it difficult for individual winemakers to stand out and capture consumer attention.

This task is even harder when taking into consideration that methods to acquire customers are limited and expensive. For example, wineries cannot advertise on social media and mainstream alternatives (TV/Media) are either too expensive or ineffective.

On the consumer side, this fight for consumer attention often leads to consumer paralysis when attempting to learn more about wines.

Another consequence of this lack of consumer data is that, even when wine is sold, it’s impossible to track the real scarcity of any given label and/or vintage. To put this into context, let’s imagine there’s an exceptional edition of 20,000 bottles of wine by a small producer in France. As soon as they are sold and dispatched by the winemaker, it’s no longer possible to understand how many bottles have been consumed and, as a result, the real supply remaining. Now let’s imagine that half of those bottles have been opened. Without access to that real-time information, it’s not possible to determine the real price of that wine in the secondary market.

Improper Chain of Custody

Chain of custody in the wine industry supply chain lacks transparency, which increases the chances of fraud, counterfeit and improper shipping and storage. In fact, on average, 1 in 10 bottles are stored or transported without proper conditions, which alone is costing the industry $10B on an annual basis. Fraud and counterfeiting issues make the market unattractive and limit the size of the secondary market for wine sales by keeping investors away.

Inefficient and Expensive Transactions

When you open a great bottle of wine, it was likely made 10 years ago by someone 10,000 miles away. Accordingly, and largely driven by at least four intermediaries involved in the trade, the luxury and investment-grade wine industry sees approximately 20 million small cross-border transactions annually. This effect gets compounded whenever bottles are traded in the secondary market.

The reality is that these transactions involve significant counterparty risk, banking fees and foreign exchange slippage. Most importantly, this is an expensive problem for the 30,000 small wineries and over 10 million small middlemen. On an annual basis, it represents $10B in inefficiencies that could be saved by moving the industry on-chain.

After years of iteration and feedback in this sandbox experiment, we are confident that we have achieved a strong product-market fit, positioning us to scale rapidly and drive widespread adoption

In terms of current capabilities, the platform offers users a seamless experience to interact with tokenized assets. Key features include:

• Tokenization of Wine: As of August 2024, and as part of our Wine Cellar Challenge, users can effortlessly tokenize bottles of wine by simply taking a photo.

• Interactive Digital Cork opening: When users open a bottle, they can burn the associated token to unlock rewards, which can be easily shared with friends.

• Luxury and Investment-grade Wine Marketplace: Users can purchase tokenized wine directly on our platform. To date, we have facilitated over $1 million in tokenized wine sales, collaborating with dozens of winemakers from around the globe. Access to this marketplace is exclusive, gated for our members only.

This is a stepping stone towards a larger consumer activation that will take place in October 2024 on the REKT Wine marketplace, a partnership between dVIN and a large Bordeaux negociant, whereby $1M worth of rare and exclusive wine will be made available for purchase.

Crypto-natives exploring Wine (“Web3 users”): We cater to crypto holders and traders who are curious about wine and/or about getting exposure to an alternative asset class that offers exclusivity to its collectors. This also applies to those that simply enjoy drinking wine with friends while earning $VIN.

Wine-natives exploring Crypto: We also cater to wine collectors and investors who are interested in tokenizing and trading wine, while using $VIN to earn status and rewards from winemakers, to purchase wine, and pay for exclusive experiences.

General Public: For everyone else, the blockchain and crypto aspects are entirely abstracted. This means that these winelovers will be able to interact with the dVIN protocol without the need to understand the technicalities associated with blockchain technology. They will have access to the Digital Corks and rewards that are attached to a significant number of bottles in circulation, while having access to their favorite winemakers.

In this evolving technology landscape, we distinguish ourselves by intentionally reaching both male and female audiences, ensuring our approach is inclusive and diverse. The Solana blockchain and the technology deployed in its ecosystem are essential to reaching this target audience.

Primary Opportunity: The Amount of Wine That Can Be Added and Traded On-Chain ($1 Trillion)

The global wine industry is massive, generating $485 billion in annual turnover. Within this market, luxury wines (priced at $30+ per bottle) account for $100 billion per year, while investment-grade wines contribute $10 billion annually.

But here's where it gets interesting: whereas annual turnover is the main driver for many industries, for luxury and investment-grade wines, what matters is the value of the entire asset class at any given time. Think of it this way, the total value is the key factor because it represents the amount of assets that need to be added on-chain, as a result of tokenizing bottles of wine.

To give you a better understanding of this specific segment of the wine industry, luxury wines are typically stored for 3 to 5 years before they're enjoyed. By multiplying the storage time by the annual turnover, this tells us that the size of the luxury wines asset class ranges between $300 and $500 billion. As for investment-grade wines, these are kept in storage from 5 to 30 years, with the average sitting at 15 years, which means their true value as an asset class is close to $150 billion. This brings the total value of both asset classes to $650 billion.

In total, the global wine market holds about $1 trillion worth of wine at any given time, most of which is luxury or investment-grade. These high-value wines represent a significant asset class, one that can be tokenized, traded, or even used as collateral. This perspective shows that the total value of these assets is just as crucial - if not more so - than the annual turnover, highlighting a major market opportunity in the wine industry. A market opportunity that $VIN and the dVIN protocol is strategically capitalizing on.

By adding this asset class on-chain, luxury and investment-grade wines become more accessible to Web2 and Web3 investors that seek to diversify their portfolios with alternative assets. As a result, the market for these wines becomes more liquid, facilitating easier transactions and enabling better price discovery, which further enhances market dynamics and value.

This first step not only enables winemakers to be exposed to on-chain liquidity, but also allows new consumers to access luxury and investment-grade wines.

Additionally, given that this innovation better helps to understand real-time scarcity, it makes secondary sales more transparent. It also creates the opportunity for winemakers to profit from those sales, which can be achieved by programming smart contracts and without the need of middlemen.

Unlocking more opportunities: solving problems that are costing $30 billion a year

As dVIN protocol continues its journey to reach critical mass adoption among winemakers and wine lovers, and as more bottles of wine are added on-chain, this gives rise to solving three major bottlenecks that are costing the industry $30 billion a year, as outlined below.

Consumption data and customer acquisition - the first $10B opportunity

Imagine a world where the winemaker knows exactly who is drinking their wine, how much is left, and who should be prioritized for future releases. A world where consumer loyalty is recognized and rewarded with guaranteed access to the next exclusive collection.

Through a “Digital Cork” attached to each bottle, consumers claim $VIN provided by the winemaker when they open each bottle. There is a simple mobile action the consumer does to “open” the Digital Cork, send relevant data to the winemaker and claim the $VIN. This in-app experience establishes a direct interaction between winemakers and consumers, eliminating the need for middlemen. The collective data gathered over time will bridge the knowledge gap, empowering winemakers to gain deeper insights into their target audience.

This ability for winemakers to directly purchase consumer data will allow them to understand demographics, have direct consumer feedback and other engagement metrics, which will be beneficial to improve product design and mix go-to-market strategies and enable winemakers to find their true fans.

Customer Acquisition Costs (CAC) in the wine industry average $400 for luxury brands, mostly because there is no effective way for wine brands to advertise. To acquire 25m new customers each year (barely replacement level for the 250m existing consumers), aggregated CAC would be $10B. With $VIN, winemakers pay a fraction of that cost (only and if the consumer claims their $VIN).

Supply Chain Efficiency and Provenance through DePIN - the 2nd $10B opportunity

Through the use of blockchain technology in association with Decentralized Physical Infrastructure Networks (DePIN) asset tracking and connectivity technology, it’s possible to increase supply chain efficiency and ensure provenance.

By tokenizing each bottle of wine, $VIN allows for a meticulous tracking system from grape to glass, ensuring the authenticity of each product. This tokenization disincentivizes counterfeiting and fraud, and preserves the brand equity of luxury winemakers. By using RFID and decentralized interrogators, bottles can be tracked, and proper shipping and storage conditions incentivized through the use of $VIN. This results in significant efficiencies in the supply chain, as well as the reduction in waste and fraud.

As a result, this model will benefit retailers, restaurants and even some consumers, who will pay a small fee to ensure authenticity and high quality wine.

Decentralized Finance (DeFi) as a way to increase operational efficiency - the 3rd $10B opportunity

The use of blockchain technology, particularly Solana, offers a proven solution for inefficient and expensive transactions, through the use of $VIN and stablecoins, mainly due its security, speed and low-cost transactions.

Secondly, once adoption of the protocol reaches critical mass among winemakers and wine lovers, it will be possible to financialize this asset class.

For context, let’s look at wines from the region of La Rioja, Spain. There are rules and regulations in place that determine the criteria to produce Rioja wines. For example, Gran Reserva Rioja (red wine) needs to be aged for at least five years, of which at least two years in oak barrels and at least two years in a bottle. Accordingly, there’s a period of time in which those assets (Rioja wines) cannot be bought or sold. This also means that, at any given time, producers have 5 vintages of Gran Reserva in stock which cannot be traded.

The opportunity lies in registering the value of those assets on-chain (the same way futures operate) so that producers can start using them as collateral for working capital and further increasing the operational efficiency of their business. Similarly, for accounting purposes, this opens the door to being able to register those assets for their real value. This is the top of the iceberg in terms of the benefits of financializing the wine industry.

The growth trajectory of DeFI in Solana, and the support dVIN is receiving for being part of the Giant Unified Market (GUM initiative) launched by Jupiter Exchange, more specifically under the Real-World Assets vertical, are key factors in making this possible

Furthermore, because of the atomization of the wine market, with 30,000 independent winemakers and ten million independent middlemen, more than twenty million inefficient international transactions each year bear a significant cost to the industry

Between counterparty risk, high bank fees, foreign exchange slippage and cross-border settlement delays, nearly $6.10 on each $50 bottle of wine goes to the banking system. In a $100B industry, that’s more than $12B in costs and fees that could be eliminated with on-chain transactions.

The dVIN solution includes, in addition to $VIN, two Non-Fungible Tokens, the Digital Cork NFT and the Tasting Token NFT.

When a physical bottle is opened, the owner of that bottle is incentivized to “open” the Digital Cork as well, which burns (destroys) that token and mints (creates) a new, “soul-bound,” non-transferable Tasting Token NFT. Tasting Tokens cannot be sold or traded, and no wallet can hold more than 1 Tasting Token from each bottle.

The Tasting Token has all the same meta-data as the Digital Cork, but is instead an authentic proof-of-experience that the holder has tasted from that unique bottle. The Tasting Token also includes meta data such as the date, time, place and occasion for which the bottle was opened. The owner of the bottle also has the ability to give additional Tasting Tokens (typically up to 12) to friends and family who shared the bottle.

The burning of the Digital Cork and minting of Tasting Tokens produces a treasure trove of important data for winemakers. When Tasting Tokens are minted, the owner also receives an allocation of $VIN.

Digital Corks serve as a deed of ownership for a wine bottle and are minted on a 1:1 basis. They are connected to the wine bottle through a unique identifier - like a QR code, and NFC or RFID sticker, or some other method.

The Digital Cork contains all of the details for the specific bottle, including technical information for the wine, winemaker and winery, as well as chain-of-custody and provenance data. The Digital Cork also includes a creative element that the winemaker can use for brand storytelling.

Digital Product Passports (DPPs) in the European Union by 2030

For businesses that sell into the EU market, Digital Product Passports (DPPs) are high on the agenda. The EU has begun to roll out a raft of legislation as part of the Circular Economy Action Plan (CEAP). Within this plan, the Ecodesign for Sustainable Products Regulation (ESPR) dictates that DPPs will be mandatory for all products in specified industries and categories that are sold on the EU market — with certain prioritized industries required to implement DPPs as early as 2030.

DPPs are a tool for collecting and sharing product data throughout a product’s entire lifecycle. A digital twin is commonly associated to the physical product via a data carrier, with the Digital Product Passport being accessible via a smart device application or similar. The data contained within a DPP relates to a product’s lifecycle, components, sustainability and more.

For the luxury wine industry, dVIN Digital Corks act as DPPs to unlock a number of benefits both for stakeholders along the value chain and directly for consumers. From provable sustainability of ingredients and packaging materials; to the ability to trace a bottle (and it’s environmental impact) along the supply chain; to a convenient tool for consumers to authenticate wine, prove and transfer ownership and directly engage with producers.

dVIN’s engineering partner Protokol is a key provider of EU aligned Digital Product Passport solutions for companies of all sizes and stages. Alongside a diverse ecosystem of trusted partners who specialize in everything from regulatory compliance, to product standardization, sustainability, LCAs and more; Protokol and dVIN deliver a holistic Digital Cork/DPP solution for the luxury wine industry that ensures compliance, facilitates circularity, enhances the customer experience and unlocks new opportunities for growth.

Solana Foundation: dVIN Labs has the full support of the Foundation for awareness and product development - including active participation with various local chapters of the Superteam, and Solana’s BOND loyalty initiative.

Jupiter Exchange: dVIN Labs is a cornerstone project for GUM (Giant Unified Market) and has Jupiter’s support on the LFG v2 launchpad. We expect the active engagement of the Jupiter community to help drive awareness.

Mad Lads: dVIN Labs is airdropping a bottle of champagne with unique PFP labels and $VIN to all holders (including free worldwide shipping). dVIN is also sponsoring two events in Singapore during Solana Breakpoint.

Deloitte Winery Solutions: The largest provider of professional services to the wine industry (ERP, CRM, accounting, DTC, etc.), dVIN is a preferred partner and we expect Deloitte to be a key distribution and integration partner for wineries around the world.

Amazon Managed Blockchain: dVIN is a preferred partner for AMB, and has received significant promotional and developmental support. We expect AMB/AWS to be a key partner in developing the tech stack to be offered to wineries through Deloitte.

Real Vision: dVIN is a longtime partner and we expect to continue to drive awareness and engagement from the RV community on the dVIN and $VIN platform.

RedBite Solutions: is a Cambridge based technology company that provides the next generation object tracking systems. RedBite founders were part of the original architects of the EPC Network at the Auto-ID Centre based in University of Cambridge. Since 1999, the team have been involved with standardisation, implementations and consulting blue-chip organisations around the world on RFID and Internet-of-Things (IoT). They are a strategic partner in delivering our DePIN activation.

$VIN is poised to revolutionize the interaction between wine lovers and winemakers by implementing a unique incentive system. By rewarding consumers with $VIN for their wine-related activities, including sharing consumption data and aiding in customer acquisition, this initiative aims to supercharge the engagement of wine enthusiasts.

Wine lovers earn $VIN tokens by providing valuable feedback on their wine consumption experiences, such as when and where they consume individual wines. This data is crucial for winemakers to understand market trends and consumer preferences, enabling them to optimize their offerings and to distribute more effectively.

Additionally, consumers are incentivized to share personal data, facilitating direct communication channels between winemakers and consumers. This direct interaction not only benefits winemakers in understanding their market but also fosters a more personalized relationship between wine enthusiasts and brands.

The incorporation of $VIN into the wine market creates a symbiotic relationship between consumers and winemakers. For consumers, $VIN acts as a gateway to a variety of rewards and status enhancements, acknowledging their loyalty and engagement with luxury wines. By participating in this ecosystem, wine lovers can monetize their data, consumption habits and preferences. This participation ranges from purchasing and tasting wines to engaging with winemakers and sharing their wine experiences.

On the other side of this exchange, winemakers utilize $VIN to motivate consumers to share their consumption data and personal data. This exchange of information makes businesses more responsive and efficient, leading to increased profitability. By adopting this approach, winemakers can break through the 'black box' of consumer data, gaining valuable insights into when, where, and how their wines are enjoyed, thus transforming the traditional, opaque nature of the luxury wine market.

$VIN is building a more efficient, transparent and enjoyable future for the luxury wine ecosphere using proven incentive mechanisms.

As with all projects, gaining initial momentum requires additional force to overcome inertia.

Rewarding early adopters and offering referral bonuses is not a new idea. . While this has been proven an effective strategy for breaking into a market, it doesn’t generate long-term, grassroots community alignment with a platform.

$VIN is designed around a familiar feedback loop, adding support at key leverage points to accelerate not just adoption (supply) but also demand for the token and benefits to users.

Our focus during the bootstrapping phase is to build up:

In line with our alignment with the Jupiter Certainty, Alignment and Transparency (CAT) pact, it’s our mission to maintain the highest levels of accountability and transparency.

$VIN Token

Tokens Minted: 1,000,000,000

$VIN token address: 6B2X4NmSsmkiT8ytFEVt15igRSgsKNGZ3j3WWeidupE8

Mint authority burnt (transaction ID): g5JbjbCDCp1bpujdHPCVfdNaMDEiJs3LBXGAKcWYi9SigLYegy9jK7mbRU1hM74FvrPgZJMVYnLFKGfyscXqL8B

Freeze authority burnt (transaction ID): MLMgs3nHukfdoGryjSWB61xqH5fSkJcPHhGeP5sDL7FGgSJZxGebBVp7cFmpfp93EqCne4SYbmVaPBMBFWpTVZq

Metadata Authority: HeHVxZVVyauf1WB7YxT94BTfHarfrGBjLxzg1EK2hcj

We are also committed to doing an audit on a regular basis if the community finds it useful.

Team Managed Multisig

Multisig wallets operate by requiring three or more private keys to execute a transaction. A total of 5 compose the Multisig for the VIN Foundation.

There are also 5 private keys that compose the Multsig for dVIN Labs.

NFT Collection Token Supply

As part of our airdrop allocation, we’re minting NFTs under this collection address: CZHE1fJJJyt7Qs2rWbv9bpcNMFY9ZWR6XrSEJhUtSgo3

The implementation of $VIN within a Decentralized Provenance and Integrity Network (DePIN) will revolutionize the luxury wine supply chain. By equipping each bottle with RFID (or similar) tags, winemakers can leverage the DePIN to ensure meticulous tracking from production to consumption. Participants within the network, tasked with installing and maintaining RFID interrogators at key points in the supply chain, would receive micropayments in $VIN for each bottle monitored. This system not only incentivizes the expansion of the network but also promises a tight-knit supply chain management approach tailored to the unique needs of luxury wine distribution, such as temperature control and regulatory compliance.

Creating a comprehensive global supply chain coverage is feasible given the relatively contained scope of luxury wine distribution. The incentive structure designed around $VIN payments for network participation could rapidly encourage widespread adoption, offering precise chain-of-custody tracking, enhanced anti-fraud measures, and reliable provenance verification for each bottle. For winemakers and all stakeholders in the ecosystem, this means access to unparalleled supply chain data, bolstering the integrity and value of luxury wine products.

Moreover, the integration of $VIN and the dVIN protocol into this system presents significant advantages for wineries, including the potential for improved market responsiveness, product authenticity assurance, and direct consumer engagement. This model not only augments the security and efficiency of the luxury wine supply chain but also positions $VIN as a pivotal tool for fostering transparency and trust across the global wine market.

In the 1990s, consumers bought airline tickets through a travel agent, which typically took . At that time, when air miles were introduced, if you wanted to claim them you had to physically send your used boarding pass to the airline using postal mail. At that time, it was mostly high volume business travelers that took the time to collect miles.

For many high-value consumers, the first commercial relationship they had with an airline was with their air miles program.

In the 2000s, consumers mostly bought airline tickets through online consolidators, like Expedia, Travelocity, Priceline, etc, . That facilitated claiming air miles online, and most frequent fliers started collecting and redeeming miles.

Starting around 2015, airlines had a critical mass of consumers that were already customers through the miles programs, and they began marketing directly to consumers (particularly for domestic airfare), who began buying airline tickets directly from the airline, sometimes paying a 5% referral fee to Google (paid by the airline). These days, Air miles are nearly automatic with your ticket purchase, and now even infrequent fliers collect (and sometimes redeem) miles.

Now, air miles are an enormous part of an airline’s business, sometimes more important than the planes:

Airlines Are Just Banks Now

Our goal is to do the same for the luxury wine industry, but without the aviation industry's missteps. $VIN is initially used as loyalty points to connect winemakers with consumers, eventually providing a path for direct sales.

The analogy doesn’t stop there:

• Digital Corks are the equivalent of airline tickets - purchased and burned after use.

• Tasting Tokens are boarding passes - proof that the flight was taken, and earning status: lounge access, automatic upgrades, etc.

• $VIN are like miles - awarded after the flight is taken and redeemable for flights, upgrades, and other services.

• Airline seats, like bottles of wine, are a finite/limited resource. Transparency and liquidity in the marketplace should create a better, more rational pricing mechanism.

• Winery experiences (tastings, dinners, etc), like airport lounges, are exclusive and allocated for just the best customers.

• Status with the brand (for both airlines and winemakers) is a flex for high-end consumers.

• Global wine industry = $450B, global airline industry = $540B.

Where is the initial circulating supply coming from?

The total of 18.00% unlocked at TGE results from:

• 7% - Community (entire allocation is unlocked);

• 11% - Token Launch (entire allocation is unlocked).

A large percentage of tokens [48% - “RWA Adoption Incentives (attached to physical bottles)”] unlock over a period of 25 years. In theory, every unlock means selling pressure. How does dVIN tackle this problem?

We’ve designed the system so that supply is atomized and demand is institutional.

Winemakers buy $VIN in bulk and distribute $VIN to thousands (and eventually millions) of bottles. The second step is that when that supply is added to wallets it is highly atomized. This happens because $VIN is claimable when the bottle is opened and is shared by those drinking the bottle (up to 12 people per bottle). In essence, large purchases of $VIN are distributed across thousands of holders and over a large number of years.

A good analogy is how Airlines manage their frequent-flyer programs. Airlines only distribute “air miles” when passengers fly. This means airlines only distribute incentives when there is real demand for their flights and services. They do not give away free airmiles to passengers who have never flown with them.

This is exactly how dVIN has designed its Token incentive model. There has to be real demand for tokenized bottles in order for incentives to be distributed.

How decentralized is dVIN going to be?

Decentralization is a very important Web3 metric and there are four elements to answer this question related to the level of decentralization of this project. They all show that the number of token holders should be highly atomized.

Firstly, in our initial fundraising efforts, we made a conscious decision to raise capital directly and exclusively from angel investors (and indirectly in the case of Sarson Funds). In fact, the average ticket size in our $1.5M token raise amounts to less than $24,000.

Secondly, we are planning a Token Sale to the wider Solana community, including Jupiter’s community, which will also dilute the number of token holders.

Thirdly, as part of the distribution strategy for the community allocation, there will be a high number of token holders, including Web3 native and non-native users.

Lastly, $VIN will be embedded into exclusive and individual bottles that will be purchased by a vast number of wine lovers. Accordingly, this will result in atomizing the number of $VIN owners by virtue of the per bottle allocation of $VIN being divided between those who own the bottle and those with whom the bottle is shared (up to twelve people).

Our focus in Q2 2024 will be to launch the points system, reduce friction for onboarding, and begin building the incentive dynamics.

• Switch Torus for Magic.Link

• Launch Point System (Points towards $VIN)

  • Airdrop for members

• Launch leaderboards

• Manually tokenize user/member private cellars

• Begin $VIN SAFT sales to select investors

• Target: 2,000 users

Q2 2024 will be devoted to creating and incentivizing social interactions between users to spur viral growth.

• Add social elements

  • Add friends, see wines you’ve shared together, etc.

  • Simplify method for issuing TT to frequent connections

  • Launch user IDs, PFPs and badges

• Automate private cellar tokenization

• Onboard initial retail & winery partners

• Target: 4,000 users

As we approach the culmination of this transformative year, a significant milestone awaits us. In September, we will officially open up the $VIN ecosystem, marking a pivotal moment for both our platform and the broader wine community. This strategic expansion is designed to embrace a wider audience, including all users who have shown unwavering support and select winemakers who are at the forefront of innovation and quality in the wine industry.

• Token Generation Event (tent. September 20, 2024)

  • Investor sale

  • Team, Partner & Advisor Grants

  • Reward points with $VIN

• All existing Digital Corks will reward Tasting Tokens with $VIN instead of points going forward

• Launch verification process for private cellar tokenization

  • $VIN is paid in at 1% to tokenize private cellars

• Begin issuing $VIN to winery partners to be attached to new wine sales

• Target: 10,000 users, 10 winery partners

Opening the $VIN Ecosystem

For Users

All platform users, from casual wine enthusiasts to seasoned collectors, will gain complete access to the $VIN ecosystem. This democratizes the entire process, allowing users to:

• Trade and Invest: Buy, sell, or hold $VIN tokens as part of their investment strategy.

• Participate in Tokenized Wine Sales: Access rare and exclusive wines, previously available only to industry insiders.

• Enhance their Wine Experience: Use $VIN to unlock premium features, attend virtual tasting sessions, or secure spots at exclusive wine events.

For Winemakers

A select group of winemakers, identified for their exceptional contributions to the wine world, will also be integrated into the $VIN ecosystem. This enables them to:

• Tokenize their Wine Inventory: Use the $VIN platform to tokenize bottles and cases, making them accessible to a global audience.

• Engage with a Community of Enthusiasts: Directly reach a community of wine lovers eager to explore and invest in quality wine.

• Receive Real-Time Feedback: Utilize the platform to receive immediate input from users, helping to refine product offerings and marketing strategies.

The Future Is Bright

The opening of the $VIN ecosystem represents a significant step forward in transforming the wine industry through blockchain technology. By bridging the gap between traditional winemaking and modern technology, we are not only expanding the accessibility of fine wines but also building a global community of wine enthusiasts and innovators. Stay tuned for further updates as we continue on this exciting journey together.

Token Utility

“VIN Coin” ($VIN) is the native utility and governance token unifying the $1T wine asset class through data, DePIN and Real World Asset (RWA) tokenization.

The dVIN Protocol's tokenomics aim to ensure $VIN's availability. It will be a loyalty token for on-chain bottles of wine, among other uses. But, it will be scarce with a fixed supply limit. Accordingly, $VIN has seven main purposes:

• Incentivizing growth of the dVIN protocol: 63% of the $VIN token's supply is for incentives. These will increase the number of on-chain bottles (RWAs). We will do this by onboarding more winemakers and users who consume their bottles. We will also use tech from grants and partnerships.

• Rewarding loyalty: $VIN rewards wine lovers for sharing data and connecting with winemakers. Like airline miles, $VIN can be earned through various actions. These include buying wine, drinking it, sharing it with friends and family, and joining community activities. It serves as a universal loyalty token for the luxury and investment-grade wine industry. It connects winemakers with consumers and enables direct sales.

• Priority access: Token holders will gain status with exclusive wineries. They will get priority access to exclusive events and wine collections.

• Onboarding new users by triggering virality: the protocol rewards the consumer for recruiting new users whenever a bottle of wine is opened. Opening and sharing a bottle of wine is a social and cultural activity. Through dVIN protocol, a wine lover (consumer) gets $VIN. They earn it for opening the bottle and for sharing it with friends and family. The full amount of $VIN embedded in a bottle is distributed when the bottle is shared.

• Trading on the dVIN marketplace: $VIN can be used to trade on-chain bottles of wine and winemaker experiences.

• Adding wine on-chain: Initial Custodians (winemakers) need to have a surplus $VIN balance in order to add wine on-chain by minting a Digital Cork for each bottle.

• Governance: $VIN governs the dVIN protocol. In time, it will let token holders propose, discuss, and vote on the protocol's future.

Token Distribution

[1] $VIN can only be claimed when the bottles are opened. Luxury and investment-grade wines are typically aged 3-30 years before consumption. When those bottles are opened with other people, embedded $VIN is also shared with them. This makes the supply highly atomized.

[2] $VIN attached to champagne bottles due to start shipping October 21st - tokens locked until then. See below for details.

[3] $VIN attached to champagne bottles distributed to Breakpoint attendees. See below for details.

[4] $VIN will be distributed over a period of 12 months to the Superteam Community, mostly through Superteam EARN (Bounties and Projects). See below for details.

[5] 5% of the supply is destined for Market Makers, namely Wintermute (3pp) and GSR (2pp), which will only be distributed if and when there is a Centralized Exchange listing, whereas the remaining 1.9pp are reserved for providing liquidity on Liquidity Pools via Meteora.

Token Distribution Details

$VIN has a fixed total supply of 1,000,000,000 tokens. 74.1% of the $VIN supply is for our community of wineries, wine lovers, and collectors. 12% is for token liquidity. The remaining 13.9% is for contributors and capital partners, with extended cliffs and unlock periods. This aligns their interests with the protocol's long-term success, as detailed below.

Ecosystem Growth

63% — 630,000,000 $VIN

The “Ecosystem Growth” allocation is a strategic portion of tokens that can be subdivided in two categories:

• RWA Adoption Incentives (attached to physical bottles) - (48%); and

• Grants and Partnerships (15%).

Ecosystem Growth — RWA Adoption Incentives (attached to physical bottles)

48% — 480,000,000 $VIN

The cornerstone for the success of this protocol is the demand for bringing wine on-chain. It is measured by the number of winemakers that attach Digital Corks and $VIN to bottles. $VIN is how winemakers buy valuable data from wine lovers. It has business intelligence, consumption data, and customer acquisition data. Each bottle contains a claimable $VIN, redeemable after opening. A correlation exists between on-chain bottles and demand for $VIN.

Real demand for the Token

To add wine on-chain through the protocol, winemakers need to buy $VIN tokens. In the long run, winemakers should cover the cost of adding wine on-chain by buying 100% of the required $VIN. However, until then, the protocol will offer subsidies. It will provide extra $VIN tokens each time a bottle is added on-chain.

This means that $VIN tokens will only be an incentive if winemakers buy them first. This means the Token supply is set in motion by Token demand. This can be seen as a discount on Tokens for winemakers. It makes it more attractive for them to engage with the protocol while the transition to $VIN, purchased by winemakers, is still underway.

On average, each bottle may have 100 $VIN. This is to incentivize wine consumers to share usage and customer data. With just five million bottles of wine tokenized over a period of twenty five years this token allocation will be fully distributed. The average subsidy will likely be 10%. So, at least 90% of the tokens (~$VIN 5B) in each bottle will be bought by winemakers. To attach this entire token allocation to bottles, 50 million bottles must be tokenized. This also means winemakers must buy nearly $VIN 5 billion worth of tokens.

This element sets the dVIN token model apart from similar ones. Those models incentivize token adoption. But, their incentives only work if there is real demand for on-chain bottles.

Also worth noting is that two important factors are expected to result in a steep demand curve:

• Growth rate of the number of winemakers joining the protocol; and

• Those institutions (winemakers) will buy $VIN. It will be in proportion to the large amounts of $VIN attached to bottles. They want to reward consumers and buy valuable data on customers and business intelligence.

$VIN is slowly released into circulation

The second element worth expanding on is the speed and amount of $VIN claimed and unlocked from each bottle.

The $VIN allocated to "RWA Adoption Incentives (attached to physical bottles)" are embedded on the bottles. As a result, they are going directly to wine lovers and collectors, and those with whom the bottles are shared with - typically close friends and family. We are also ensuring that $VIN does not go to the winemakers. So, there will be no selling pressure as these tokens unlock.

The unique factor of luxury and investment-grade wines is their long storage. Bottles are kept for 3 to 30 years before consumption. Accordingly, it is unlikely that these on-chain bottles will be opened in the same year as $VIN is granted. Also, since $VIN can only be claimed when wine is consumed, it means that consumption patterns will determine how quickly the Tokens are released into circulation. This will be very slow and atomized, as they will be distributed to many small holders. This will help to decentralize the $VIN ecosystem.

The third element worth noting embeds a “virality effect”. $VIN is embedded in unique bottles bought by many wine enthusiasts. This will atomize the number of $VIN owners. The $VIN per bottle allocation will also be divided between the bottle owners and those with whom the bottle is shared. This will also bring many non-web3 users into the Solana Ecosystem. They are likely to use their $VIN tokens to buy more wine and access wine experiences.

In short, we designed a robust tokenomics system. It has institutional demand and a highly atomized supply.

No $VIN from this allocation will be unlocked at the Token Generation Event (TGE). This supply will unlock non-linearly over 25 years (300 months) to reflect the demand to bring wine on-chain. The tech setup ensures that these allocations can only be attached to bottles added on-chain. Unused allocations will always accrue in the same category.

Ecosystem Growth — Grants and Partnerships

15% — 150,000,000 $VIN

This allocation is key to dVIN becoming a decentralized protocol. It will incentivize a global DePIN. It will allow the community to build on the dVIN protocol within the $VIN ecosystem. It is for grants, loans, and investment in software developers, hardware manufacturers, and systems integrators building in the ecosystem. It will let the $VIN ecosystem respond to market changes. It will fund improvements and support community projects. This will ensure the ecosystem's growth and success.

No $VIN from this allocation will be unlocked at TGE and this entire supply will be locked up for 6 months, after which it will unlock linearly over 3 years (36 months). Unused allocations will always accrue in the same category.

Community

7% — 70,000,000 $VIN

The dVIN community, made up of wine lovers, is vital to $VIN and dVIN's success. This portion of $VIN Tokens is for bootstrapping our community and onboarding new users to the Solana ecosystem. It consists of the following:

• Community airdrop (7%):

  • Cellar Challenge (1.4%): this part is to be distributed to users based on the future snapshot of the “Uncork to Earn” initiative/points program, and includes activations leading up to Solana Breakpoint with communities including MonkeDAO, Wormhole, Photo Finish LIVE, SharkyFi, Dead King Society, Real Housewives of Solana, Boogle, Mad Skulls, and key individual contributors in the Solana Ecosystem;

  • Mad Lads Community (2% embedded in 9,968 champagne bottles);

  • Allocation for initiatives with the Jupiter community (1.5%);

  • Future Rewards (1%);

  • Solana Breakpoint 2024 attendees (0.75% embedded in 2,500 champagne bottles);

  • Superteam Community (0.35%) - distributed through Superteam EARN (Bounties and Projects) and local community event activations over 12 months.

The above activations, by design, incentivize an increase in new users. To claim the full airdrop, each eligible user must invite five new users to the platform. This incentivizes bottle holders to share $VIN with friends and family. This means the airdrop allocation will be widely dispersed by token holders, not only the original airdrop recipients. This boosts adoption and onboards non-Web3 users to Solana.

Also, for the airdrop from bottle owners, there's a 72-hour limit to distribute $VIN to new holders after burning the Digital Corks.

The entire supply of Tokens from “Community” (7% of total $VIN supply) unlocks on day one. However, a large part of those tokens will not be in circulation at TGE. For example, Mad Lads can claim $VIN after their bottle is delivered (bottle shipping starts on 21-October-2024 and requires each owner to activate shipping details). As for the Jupiter Community allocation, it will also follow a specific unlock schedule to be determined by the JUP DAO.

Any unclaimed Tokens within a period of 12 months, and the proceeds of any unsold tokens, will go to the Strategic Reserve.

Token Launch

11% — 110,000,000 $VIN

$VIN Tokens set aside for the initial launch phase consist of token liquidity requirements associated with the launch itself.

• Token Launch (11%):

  • Launchpad (4.1%): The first part of this allocation is reserved to seed liquidity in Jupiter’s LFG v2 launch pool;

  • Token Liquidity (6.9%): The second part of this allocation will be used by the VIN Foundation for foreseen token liquidity requirements, namely loans to market makers, centralized exchanges token listing, on-chain liquidity, and so on.

Programmatically, the entire supply of Tokens from “Token Launch” (11% of total $VIN supply) will be unlocked from day one.

Any unclaimed Tokens within a period of 12 months, and the proceeds of any unsold or unused tokens, will go to the Strategic Reserve and the same will happen with the proceeds of any unsold tokens.

Contributors

10% — 100,000,000 $VIN

A portion of the Token supply has been allocated to core contributors who have been focused on building the dVIN protocol (across technology, business development, marketing) since its founding in 2021.

No $VIN from this allocation will be unlocked at TGE and this entire supply will be locked for 12 months, after which it will unlock linearly over 3 years (36 months). This brings the total unlock period to 4 years (48 months).

Capital Partners

3.9% — 39,000,000 $VIN

This category represents two funding rounds by Capital Partners. They add value to the protocol through their financial support. These funding rounds are closed and the allocation is final.

We committed to onboard long-term holders. So, most are Angel Investors who supported dVIN Labs from the start. The single exception is a pre-seed Angel investment fund (Sarson Funds) who is aligned with our ethos and has been instrumental in their role as strategic advisors.

No $VIN from this allocation will be unlocked at TGE and this entire supply will be locked up for 12 months. Thereafter, 25% will be unlocked immediately, and the remaining allocation (75%) will unlock linearly over 2 years (24 months). This brings the total unlock period to 3 years (36 months).

Strategic Reserve

5.1% — 51,000,000 $VIN

5.1% of the supply has been allocated to the Strategic Reserve, which will be used by the dVIN Foundation for unforeseen token liquidity requirements.

No $VIN from this allocation will be unlocked at TGE. These tokens (51M) are unlocked linearly over 12 months.

Final remarks

The entire allocation for Contributors unlocks linearly over 3 years (36 months) after a 1-year cliff. This means that the allocation will be locked for one year after TGE. Accordingly, the allocation will be fully unlocked 4 years (48 months) after TGE.

As for Capital Partners, the entire allocation will be on a 12-months cliff, after which 25% of the allocation will unlock. Thereafter, the remaining allocation (75%) will unlock linearly over 2 years (24 months). This brings the total unlock period to 3 years (36 months).

For the overall Token supply, there will be complete transparency regarding the distribution and utilization of tokens. The Foundation’s objective is to ultimately transfer full control of the protocol to the DAO and this is a key step in ensuring that transition.

The Importance of Our Token Generation Event

We expect to launch $VIN from the main stage at Breakpoint 2024. We have the support of Jupiter, the Solana Foundation, and their core teams. It’s also our desire to have at least one centralized exchange launch shortly thereafter. We wanted to highlight this event and explain why it is so important for dVIN protocol and its community.

The upcoming Token Generation Event (TGE) is a key milestone in our protocol's journey. It's more than a financial milestone. It's a testament to our community of wineries and wine lovers. It reflects our vision for the future.

From the start, we have prioritized our protocol's long-term health and sustainability over short-term gains. This philosophy showed in our initial fundraising efforts. We chose to raise capital directly and only from angel investors. By atomizing the raise with smaller ticket sizes, and keeping the total allocation under 4% of the token supply (3.9% to be precise), we can ensure that our protocol remains focused on long-term growth and is decentralized. In fact, the average ticket size in our $1.5M token raise amounts to less than $24,000. We think this and the 3-year unlock period for Capital Partners will mitigate selling pressure risk before protocol maturity by curbing early sales.

Continuing Our Ethos

The TGE is a continuation of this ethos. It represents more than just a fundraising event; it is a stepping stone toward realizing our on-chain vision and accruing value for those that decide to participate on-chain in this alternative asset class. By opening this opportunity to the broader community, we are democratizing access to our protocol. We are also reinforcing our commitment to decentralization and community ownership. This event allows our community members to become active participants in our journey.

Onboarding the Next Wave of Web3 Enthusiasts

A key part of our mission is to onboard non-crypto natives into Web3, and the Solana ecosystem. The TGE is a key step in this process. With our Strategic Partners' support, this event is user-friendly. It ensures that newcomers can participate with confidence and ease.

Our community initiatives before TGE, and those planned after, give us confidence we will achieve this mission. In particular, we’re excited about the expression of the female audience of wine lovers and enthusiasts that our community has on-boarded and that will continue to onboard on and after this milestone.

Delivering on Web3 Partnerships

Our protocol's success depends on our community and our partnerships. Our Web3 partners have chosen to join us on this journey. They see the potential in what we are building. The TGE enables us to deliver on these partnerships, providing the resources needed to execute our shared vision. It also serves as a validation of their decision to align with our protocol.

Once $VIN has reached a critical mass of adoption among winemakers and wine lovers, it will be positioned to revolutionize the industry by introducing unprecedented efficiencies and transparency in the supply chain, ultimately leading to greater profits for winemakers.

This blockchain-based system ensures that all transactions are secure, transparent, and immutable, thus building trust throughout the supply chain and enhancing the credibility of the participants. Additionally, $VIN's platform facilitates better supply chain management through smart contracts, automating and optimizing processes like payment terms, cross-border settlements, and will help ameliorate currency fluctuations, which streamlines operations and reduces administrative overhead and runaway bank and transaction fees.

Another key aspect of $VIN's phase 2 strategy is the focus on anti-fraud and counterfeit solutions. By tokenizing each bottle of wine, $VIN allows for a meticulous tracking system from grape to glass, ensuring the authenticity of each product. This tokenization disincentivizes counterfeiting and preserves the brand equity of luxury winemakers.

Furthermore, the data gathered from a blockchain-enabled supply chain provide invaluable insights into the provenance and history of each bottle, contributing to price transparency in the market. This level of detail not only attracts discerning consumers willing to pay a premium for guaranteed authenticity, but also reinforces the reputation of winemakers as purveyors of high-quality, genuine products. Additionally, the transparency and efficiency in the supply chain enabled by $VIN aid in reducing costs associated with logistics and distribution, further amplifying the profit margins for winemakers.

Beyond improving operational efficiencies and combating fraud, $VIN's phase 2 development also promises to enhance sustainability and environmental monitoring within the wine industry. By tracking and verifying eco-friendly practices and carbon footprints throughout the supply chain, wineries can boost their brand image and appeal to a growing segment of environmentally and health-conscious consumers. This focus on sustainability aligns with the increasing global demand for responsible and eco-friendly products, positioning winemakers who adopt $VIN's platform at the forefront of this trend.

2023 was a big year for dVIN as we cemented key partnerships, shipped important features, and welcomed many more users and members onto the platform. We celebrated sold-out offerings from important investment-grade wine producers like Pétrus, Château La Gomerie, Château Léoville Las-Cases, etc.

In 2024-Q2 we will launch the points system into the white-listed Club dVIN sandbox. Existing members and users will be incentivized to tokenize their cellars, open bottles, and invite friends and family onto the platform.

In 2024-Q2 dVIN will also focus on scaling by iterating the product and opening constant feedback channels from users and members on incentive mechanics, platform efficiency & reliability and attacking new user demographic groups.

In 2024-Q3 $VIN TGE, with all points redeemed for $VIN, and the open ecosystem launched. 10 founding winemakers onboarded.

In 2024-Q4 the focus will be in deploying a diverse and exciting catalog of rewards, products and experiences redeemable on the platform for points. Additionally, dVIN will create dashboards for winery partners to see actionable product and customer data on their wines. A larger consumer activation that will take place in October 2024 on the REKT Wine marketplace, a partnership between dVIN and a large Bordeaux negociant, whereby $1M worth of rare and exclusive wine will be made available for purchase.

Before launching $VIN, dVIN intends to test the platform, incentives, tokenomics and economy, as well as dramatically increase decentralization, by implementing a system for users to earn points prior to the $VIN TGE.

Since 2022, dVIN has built and operated a sandbox environment, offering membership tokens to wine industry experts and insiders, well-known wine collectors, and web3 enthusiasts. We have onboarded 500 members and nearly 1,000 additional users. Members are split into two categories, Global Insiders and Genesis, with token purchases ranging from ~$1,000 to ~$5,000.

In the last two years these users have purchased nearly US$500,000 in rare wine on the platform, and minted more than 3,000 Tasting Tokens.

During the beta period, dVIN will unleash this highly engaged base of users to test the platform and bring friends and family into the platform, while bulletproofing the economics and incentives:

ONLY TASTING TOKEN HOLDERS WILL BE WHITELISTED TO HOLD POINTS

THE PLAYBOOK:

Tokenize Bottles: Submit wines from home using our in-app scanner. We’ll notify you when they’re tokenized and ready for play.

GAME TIP: Open 4 wines and invite 4 friends to instantly top up to 40,000 XP in every round!

Unlock Beast Mode: Rack up extra points for sharing wine with more friends. You generous beast, you.

Conquer a Leaderboard: Feeling competitive? Battle your drinking buddies to the top of 1 of our 5 leaderboards and score some serious bonus points.

Convert Points to $VIN: All your hard-earned points will convert to a $VIN airdrop at the time of the TGE. Points now, $VIN later. For Users:

• Users will be able to “tokenize” up to 12 bottles from their private cellar with Digital Corks (only luxury bottles from the LWIN database will be eligible)

• Each Digital Cork will have the ability to issue 12 Tasting Tokens when “opened”

• Each Tasting Token will be accompanied by 1,000 points, and the Digital Cork holder will earn 1,000 points for each Tasting Token issued.

  • Incentivizing Tasting Token issuance creates a viral effect to gain new users.

  • Each bottle (Digital Cork) can generate a maximum of 24,000 points.

  • Each user can earn a maximum of 144,000 points.

• New Tasting Token holders become new users, and can tokenize up to 12 Digital Corks

  • Tasting Tokens are “soul-bound” non-transferable tokens, making it difficult and cumbersome for any user to game the system.

• Users will also receive a 50% discount to become Club dVIN members.

• Any user who opens at least 4 bottles and onboards 4 new users to the platform will be guaranteed 40,000 points.

For Members:

• Members will all receive an initial grant of points.

  • Global Insiders will receive 150,000 points.

  • Genesis will receive 50,000 points.

• Members can tokenize unlimited bottles from their private cellar during the beta phase (12 bottles at a time)

  • Members of Club dVIN may tokenize unlimited bottles, 4 at a time, until the end of the challenge.

THE RULEBOOK:

• Wines should be above $35 USD.

• Calling all drinking buddies! Points for sharing Tasting Tokens are only accrued when shared with new platform users.

• New dVIN users may tokenize up to 4 bottles in each of the 3 rounds

At the end of the beta period, we expect to have 10,000 users, holding a total of roughly 1,000,000,000 points.

These users will split the 70,000,000 $VIN allocated to airdrops at the time of the TGE (Initial Coin Offering), slated for Q4 2024. The points to $VIN relationship will not be pro-rata, but will be distributed on a schedule designed to incentive maximum decentralization.

The dVIN platform, grounded in Web3 principles, champions the autonomy of users over their data while facilitating a new paradigm of interaction between winemakers and wine enthusiasts. At the heart of dVIN's ethos is strict adherence to GDPR, ensuring user data is processed with utmost integrity, transparency, and purpose. Through innovative blockchain technology, dVIN empowers users to control their digital identity, offering options to remain anonymous, use a userID, or display their real name across different interactions. Importantly, dVIN introduces a groundbreaking mechanism where winemakers use $VIN to ethically 'purchase' consumption data and personal information directly from consumers, based on their consent.

Users on the dVIN platform navigate a Web3 environment where they have complete sovereignty over their data, able to toggle their visibility among peers and opt-in for direct communication with winemakers. This consent-based model not only ensures GDPR compliance but also enriches the wine ecosystem by incentivizing winemakers to engage with consumers through $VIN, offering a transparent and mutually beneficial exchange. This approach not only respects user privacy but also lays the foundation for a vibrant community where authentic connections between winemakers and wine lovers thrive, driven by shared passions and the transformative potential of blockchain technology.

The dVIN platform places a strong emphasis on user privacy and data protection, aligning with European GDPR regulations. Here's how we ensure compliance and safeguard our users:

• GDPR Compliance: dVIN is committed to upholding the principles of GDPR, ensuring that all personal data is processed lawfully, transparently, and for specific purposes. Our platform's design reflects the need for data minimization, accuracy, and storage limitation, ensuring users' personal information is protected and managed responsibly.

• Anonymized Data for Winemakers:

  • Utilizing advanced data anonymization techniques to provide winemakers with useful insights while maintaining user privacy.

  • Aggregate data analysis to help winemakers understand consumer trends without revealing individual identities.

• Customizable Privacy Settings for Users:

  • Users can choose how they appear on the platform: anonymously, by userID, or with their real name. This ensures flexibility and control over their digital footprint.

  • Different visibility settings can be applied to various user groups: selected friends, individuals from shared wine experiences, and the wider dVIN community.

• Control Over Contact Information Sharing:

  • A user-friendly toggle feature allows members to manage how their contact information is shared with winemakers: always share, never share, or decide on a case-by-case basis with an "ask every time" option.

  • This empowers users to engage with winemakers on their terms, enhancing trust and personal agency within the dVIN ecosystem.

• Secure and Consensual Connections:

  • Encouraging a secure environment where users can confidently connect with winemakers, knowing their preferences for privacy are respected.

  • The platform facilitates meaningful interactions between wine enthusiasts and producers, based on mutual consent and interest.

By integrating these features, dVIN not only adheres to strict privacy regulations but also champions user autonomy, allowing individuals to navigate the platform with ease and confidence. This approach fosters a vibrant community of wine lovers and makers, underpinned by trust, transparency, and respect for personal data.

In Q4 we will build the dashboards for winemakers to see the data that is being generate, and provide them with the tools to use actionable data to drive engagement.

• Launch marketplace with wine sales, experiences, merch, etc.

• Launch winery dashboards with actionable product and customer data

• Begin $VIN pre-sales to whitelisted investors

• Target: 20,000 users

By analyzing interactions from 20,000 wine consumers and data from more than 30,000 bottles acquired during the scaling phase, the platform will generate comprehensive insights that can be visualized through initial dashboards. These dashboards will not only demonstrate the platform's capabilities but also provide actionable intelligence on consumer preferences, buying patterns, and engagement levels. This rich dataset will serve as a powerful tool for winemakers, showcasing the platform's ability to deliver precise and targeted consumer insights, thereby assisting them in effectively reaching new and existing customers.

Incorporating partnerships with industry leaders such as Deloitte, which has a robust wine division with over 900 employees serving thousands of wineries globally, the $VIN platform further enhances its offering. Deloitte's deep industry connections and extensive expertise in wine market analytics will enrich the beta process, ensuring the data collected is both relevant and robust. This collaboration will enable winemakers to not only understand broad market trends but also receive customized solutions and recommendations tailored to their unique needs and challenges. The partnership underscores the platform's commitment to providing a sophisticated analytical tool that is grounded in industry knowledge and supported by global expertise.

To incentivize adoption and participation from winemakers, $VIN strategically allocates 48% of its tokens specifically for winemaker incentives to be distributed over 25 years. This significant reserve is designed to attract winemakers to the platform by offering them initial capital in the form of $VIN to facilitate their engagement and integration into the ecosystem. By providing these incentives, $VIN not only eases the transition for winemakers onto the platform but also aligns their interests with the growth and success of the ecosystem, fostering a collaborative and mutually beneficial environment.

Furthermore, the $VIN platform extends beyond mere transactional benefits by offering governance tokens to early winemaker partners. These tokens grant them a voice in the strategic decisions regarding the use and distribution of the $VIN treasury, ensuring that the platform evolves in ways that are most beneficial to its core users. This aspect of governance not only empowers winemakers but also cultivates a sense of ownership and community among the platform's participants. It ensures that the winemakers’ expertise and firsthand industry knowledge play a critical role in shaping the ecosystem, from refining operational features to deciding on key financial incentives. Such involvement is crucial for building a platform that is truly responsive to the needs of the wine industry, enhancing its value and effectiveness as a comprehensive digital solution for winemakers worldwide.

In the dVIN ecosystem, Tasting Tokens introduce an innovative way to manage the $VIN token's supply and its market dynamics. Each luxury wine bottle is preloaded with $VIN to be released with up to 12 Tasting Tokens. This unique system has several implications. Initially, the $VIN embedded within each bottle is essentially "locked" away from the general market supply until the bottle is opened. Given the nature of luxury wines, many bottles may not be opened for 10-15 years, delaying the entry of this $VIN into circulation.

Moreover, there's an anticipated behavior where a considerable number of consumers might not engage in the process of "opening" the Digital Cork to mint Tasting Tokens. This behavior could be likened to air travelers who do not claim their air miles; despite the value and potential rewards, some individuals will opt out of the process. This phenomenon means that a portion of $VIN designated for these tokens will remain unused and out of circulation.

In practice, most 750ml wine bottles are shared among 3-4 people, not 12, which is the maximum number of Tasting Tokens that can be minted per regular bottle large format bottles can mint more Tasting Tokens). Consequently, the $VIN allocated for any Tasting Tokens that are not minted will be considered as "burned" or permanently removed from circulation. This mechanism of locking up $VIN and the potential for it not to be fully utilized (or burned) effectively reduces the available supply of $VIN in the market.

These factors combined—the locking up of $VIN for extended periods, the likelihood of some $VIN never being claimed, and the burning of $VIN allocated to unclaimed Tasting Tokens—are expected to decrease the overall supply of $VIN. A reduced supply, against a backdrop of constant or increasing demand, should naturally exert inflationary pressure on the value of $VIN, making it more valuable over time. This supply management strategy is designed to benefit the dVIN ecosystem by potentially enhancing the value of $VIN for holders and participants.

dVIN plans to use generative AI in several key aspects of the user experience on our platform, and we are exploring several ways to implement $VIN as an incentive to grow our language model.

Wine is a complex and often intimidating subject. Our aim is to use AI to provide easy and approachable information and education to users, that over time becomes personalized to their taste, style and sphere of knowledge.

Rather than display pre-written static wine information, we intend to use curiosity on the platform as a prompt to start a conversation with the user. For example, if a user taps on any of the following text in the app, we will open a chat window to provide a personalized, generative response, including prompting the user to continue the conversation:

Glossary/information

• Wine regions (i.e. Bordeaux, Napa Valley, Mornington)

• Appellations (i.e. Pomerol, Barolo, Eden Valley)

• Grape varietals (i.e. Merlot, Cabernet Sauvignon, Grüner Veltliner)

• Winery history (i.e. Pétrus, Sine Qua Non, Penfolds)

• Winemaker biographies (i.e. Bill Harlan, Peter Gago, Michel Rolland)

Subjective content

• Tasting notes (how should you expect a wine to taste)

• Vintage ratings (is the 2012 Pomerol ready to drink?)

• Food pairing suggestions (what to eat/serve with this wine)

Ratings and price comparisons (what do the professionals think of this wine, and how much should you pay for it)

When the user taps on any of these tools, the generative answer will be provided in chat, with a prompt to ask additional questions, dig deeper into the particular subject, or to make adjustments to the style and depth of the generative responses in the future.

The conversational nature of the AI will also serve as a non-intimidating, non-judgemental, always available educational source for budding wine enthusiasts who might not want to admit a lack of knowledge to a sommelier or wine shop attendant. Additionally, the AI has the opportunity to learn the users preferences and knowledge base each time it is used.

Additionally, the AI will proactively reach out to the user for:

• Feedback on food pairing suggestions after the fact

• User tasting notes for wines after a Digital Cork is opened or a Tasting Token is minted

• QA feedback after wine has been shipped and received

• Follow up after wine events and experiences

User responses will create a wine profile for each user that over time will be used to customize the user experience on the app, personalize the voice of the AI wine guide, propose wines to buy, and even complete purchases without ever leaving the chat.

Through our network, dVIN has access to a significant amount of proprietary wine content, from tasting notes and wine data to written wine journalism and scores all to serve as a base for the AI model.

The tokenization of private cellars in the $VIN ecosystem introduces an innovative and interactive dimension to the world of wine collecting and enjoyment. Members and users of the platform will have the unique opportunity to mint Digital Corks, each embedded with Tasting Tokens and points, for the bottles in their private cellars.

This process effectively digitizes their wine collection. In the initial phase, users can tokenize up to 12 bottles from their collection, while Club dVIN members have the privilege of tokenizing an unlimited number of bottles. For Global Insiders, the limit is set at 24 bottles at a time, and Genesis members can tokenize 12 bottles at a time.

Initially, the process of attaching Digital Corks to each bottle will be conducted manually by dVIN, ensuring precision and accuracy. Within 90 days of launch, dVIN will implement an automated system for the tokenization process, streamlining the experience for users and enhancing the scalability of the service.

Once the $VIN platform is fully launched, all users will have the opportunity to tokenize their private cellars. This process will involve a nominal expenditure of $VIN, effectively integrating the token economy into the heart of this feature.

An automated authentication process will verify the authenticity and provenance of each bottle, ensuring the integrity of the ecosystem, reinforcing trust among users and preserving the value of the tokenized assets.

The ability to tokenize private cellars is a game-changer, offering wine enthusiasts a novel way to interact with their collection and the broader wine community.

The tokenization of private cellars not only adds a layer of sophistication to wine collecting but also opens up new avenues for interaction and trade within the $VIN community. Owners of tokenized bottles can showcase their collection, trade with other enthusiasts, or even leverage their assets for exclusive experiences and opportunities within the ecosystem.

This feature enhances the social and economic dimensions of wine collecting, transforming private cellars from mere storage spaces into dynamic, interconnected components of the global wine community. As the $VIN ecosystem evolves, the tokenization of private cellars is poised to become a cornerstone feature, redefining the way individuals engage with and appreciate the art of wine collecting.

Tasting Tokens and $VIN tokens will grow to serve as cornerstones in the rare wine ecosystem, offering users not just rewards, but a status that opens doors to exclusive luxury products and services. Within the rare wine world, this status is not merely symbolic; it grants access to a realm of extraordinary experiences and items.

For example, possessing certain Tasting Tokens allows a user to attend ultra-exclusive wine tastings hosted by world-renowned vintners, or to purchase rare vintages not available on the open market. Similarly, a substantial accumulation of $VIN tokens provides opportunities to invest in limited-release wines, or to enjoy bespoke wine country tours, where participants indulge in private vineyard experiences and one-on-one sessions with acclaimed winemakers.

These tokens act as keys to unlocking experiences that are typically beyond the reach of the average wine consumer, rewarding users with opportunities that celebrate their dedication and passion for fine wine. Initially these rewards will be available via the dVIN marketplace, but over time winemakers and other parties will have the ability to build their own marketplaces and redemption vehicles.

Beyond the confines of the wine world, the status conferred by Tasting Tokens and $VIN extends into the broader realm of luxury products and services, where exclusivity and prestige are paramount. In this expanded ecosystem, these tokens are leveraged to gain access to high-end luxury events like invitation-only fashion shows or art gallery openings, where the who's who of the luxury world congregate. They are also used to secure reservations at Michelin-starred restaurants, or to access VIP services and experiences in elite travel destinations.

For example, a user with a significant amount of $VIN may enjoy personalized luxury shopping experiences, complete with private viewings and consultations with top designers. Similarly, these tokens might grant access to premium concierge services that cater to every whim, from securing hard-to-get reservations to arranging exclusive travel itineraries.

The power of Tasting Tokens and $VIN in providing access to these exclusive spheres lies in their ability to quantify and recognize the engagement and loyalty of users within the luxury domain. They are not just currencies but are reflective of a user's journey and commitment to the finer aspects of life.

As these tokens become more integrated into various luxury sectors, their holders are recognized not merely as consumers but as connoisseurs, patrons and even stewards of luxury. This recognition, in turn, opens doors to experiences and services that are crafted for a discerning few. The status conferred by these tokens goes beyond mere transactional value; it becomes a symbol of a lifestyle, a badge of sophistication and discernment that is acknowledged and rewarded in both the rare wine ecosystem and the wider luxury world.

The process of integrating physical wine consumption with the digital $VIN ecosystem is designed to enhance the wine-drinking experience while fostering genuine community engagement.

When a user opens a physical bottle from their cellar, this act is mirrored in the digital cellar by "opening" the corresponding Digital Cork. This digital action effectively burns the Digital Cork, signifying that the wine has been consumed. Currently this is an incentivized and voluntary process, but many on-bottle solutions are being developed to automate this process and make it more trusted.

In place of the Digital Cork, the user receives a Tasting Token, a digital representation that not only confirms the consumption of the wine but also carries with it an allocation of $VIN tokens. This seamless integration of physical and digital experiences enriches the act of wine tasting, transforming it into an interactive and rewarding activity within the $VIN community.

Further enhancing this experience, the platform allows the primary user, the one who opens the physical bottle and the Digital Cork, to issue Tasting Tokens to other individuals with whom they are sharing the bottle. This is done using a simple QR code, but over time will include simpler and faster technological solutions.

These Tasting Tokens, like the original, come with attached $VIN, extending the rewards and engagement to a wider circle of participants. This feature encourages social interactions around wine tasting, allowing others to partake in the digital benefits of the $VIN ecosystem.

Each Tasting Token holds the metadata of the original bottle, including details like the date, time, place, and occasion of the tasting. This adds a layer of personalization and authenticity to each token, making the wine-tasting experience more memorable and meaningful.

To ensure the integrity of this system and prevent any attempts to exploit it, sophisticated mechanisms like timers and geofencing are employed. These tools are designed to discourage users from "gaming" the system — for instance, by claiming to open bottles or issue Tasting Tokens without actual physical consumption.

The timer ensures that there is a realistic time frame between the opening of a bottle and the issuance of Tasting Tokens, reflecting a genuine tasting session. Geofencing helps verify the physical location of the tasting, ensuring that the Tasting Tokens are issued to individuals who are genuinely present and sharing the bottle.

These measures are critical in maintaining the authenticity and trust within the $VIN ecosystem, ensuring that both the Tasting Token holders and $VIN recipients have genuinely participated in the shared wine experience.

dVIN's strategy to recruit and onboard winemakers onto the platform is designed to align with the interests and benefits of these critical stakeholders. The initial approach involves showcasing the value proposition of $VIN, emphasizing how it revolutionizes the interaction between winemakers and consumers.

Luxury winemakers lack data on their wines once they leave the winery, leaving them in the dark about consumer preferences and market trends. This lack of transparency is maintained by distribution partners who have incentives to keep the supply chain opaque, as it strengthens their negotiating leverage with wineries.

The consumption and customer data dVIN and $VIN will provide winemakers creates value in many ways, including:

Responsiveness: gain real-time insights into when, where, and how their wines are being enjoyed, allowing them to be more responsive to market trends and consumer preferences. This enhanced understanding directly drives value in their business by enabling targeted marketing strategies, product development tailored to consumer tastes, and stronger customer relationships.

Leverage: empowers winemakers with detailed insights into geographical sales and consumption, as well as customer demographic data, giving them a significant advantage in negotiations with distributors and importers. This data-driven leverage enables winemakers to negotiate more advantageous terms, aligning distribution strategies more closely with market demand and maximizing their profit potential.

Connectivity: streamline supply chains by reducing reliance on middlemen, thereby enhancing profit margins for all involved parties. This data-driven approach also opens the door for direct-to-consumer sales, offering winemakers more control over their distribution channels, a closer connection with their end customers and ability to significantly enhance their margins

Winemakers are incentivized to join the platform with the promise of receiving an allocation of $VIN tokens for the first 25 years, which they can embed in their bottles through Digital Corks and Tasting Tokens. This embedding process is mutually beneficial; while winemakers gain access to rich consumer data and personal data of tasting token recipients, the consumers, in turn, receive rewards in the form of $VIN for their engagement and feedback.

As the dVIN platform grows and demonstrates its efficacy and value, the intrinsic benefits of being part of this ecosystem become increasingly apparent to winemakers. The initial success stories and positive feedback from early adopter winemakers serve as powerful testimonials to attract more producers to the platform.

Moreover, the value of $VIN is anticipated to increase over time, as the ecosystem expands and more consumers and winemakers participate. This potential appreciation in value acts as a compelling incentive for winemakers not only to join the platform but also to actively contribute to the $VIN ecosystem. Recognizing the dual benefits of enhanced customer engagement and the prospective financial rewards, winemakers are motivated to invest in buying additional $VIN tokens to attach to more bottles, further fueling the growth and vibrancy of the ecosystem.

In the long term, the sustained increase in the value and utility of $VIN is expected to create a self-reinforcing cycle that continuously attracts new winemakers to the platform, and additional demand for $VIN. As more luxury bottles are tokenized and more consumer data flows back to the winemakers, the insights derived become increasingly valuable, driving enhanced product development, targeted marketing strategies, and stronger customer relationships.

This cycle not only benefits the winemakers through direct financial gains and enriched consumer engagement but also contributes to the overall health and dynamism of the $VIN ecosystem. The winemakers' active participation and investment in acquiring $VIN for their bottles signify a deepening commitment to the platform, ensuring its longevity and success. Over time, the dVIN platform becomes an indispensable tool for winemakers, transforming how they connect with and understand their market, and setting a new standard in the luxury wine industry.

The Purchase Site is a website located at lfg.dvinlabs.com (the “Site”) where you can use a your wallet to purchase your $VIN token (the “Token,” and the purchase referred to as the “Purchase”), which refers to a unit of value on the VIN Protocol (the “Protocol”). Your use of the Site, the Token and the Protocol is entirely at your own risk.

The Site, the Token and the Protocol are available on an “as is” basis without warranties of any kind, either express or implied, including, but not limited to, warranties of merchantability, title, fitness for a particular purpose and non-infringement.

You assume all risks associated with using the Site, the Token or the Protocol, and digital assets and decentralized systems generally, including but not limited to, that: (a) digital assets are highly volatile; (b) using digital assets is inherently risky due to both features of such assets and the potential unauthorized acts of third parties; (c) you may not have ready access to digital assets; and (d) you may lose some or all of your tokens or other digital assets. You agree that you will have no recourse against anyone else for any losses due to the use of the Site, the Token or the Protocol. For example, these losses may arise from or relate to: (i) incorrect information; (ii) software or network failures; (iii) corrupted digital wallet files; (iv) unauthorized access; (v) errors, mistakes, or inaccuracies; or (vi) third-party activities.

This Site and the Purchase is not available to residents of Belarus, Canada, the Democratic People’s Republic of Korea, the Crimea, Donetsk People’s Republic, and Luhansk People’s Republic regions of Ukraine, Cuba, Iran, Syria, the USA, the United Kingdom, and any other jurisdiction in which accessing or using the Site, the Token or the Protocol is prohibited (the “Prohibited Jurisdictions”).

By using or accessing this Site, the Token or the Protocol and any related smart contracts, you represent, warrant and covenant that you are not and will not be located in, incorporated or established in, or a citizen or resident of the Prohibited Jurisdictions. You also represent and warrant that you are not subject to sanctions or otherwise designated on any list of prohibited or restricted parties or excluded or denied persons, including but not limited to the lists maintained by the United States’ Department of Treasury’s Office of Foreign Assets Control, the United Nations Security Council, the European Union or its Member States, or any other government authority (a “Prohibited Person”). You further covenant that you will not use or access the Site, the Token or the Protocol on behalf of someone who is located in, incorporated or established in, or a citizen or resident of the Prohibited Jurisdictions nor a Prohibited Person.

The information provided in this whitepaper is for informational purposes only and is not intended as investment, financial, legal, tax, or any other form of advice. The contents of this whitepaper are subject to change and may not be comprehensive or up-to-date. While efforts have been made to ensure the accuracy and reliability of the information, $VIN, its affiliates, and their respective officers, directors, employees, and agents make no representations or warranties, express or implied, as to the accuracy, completeness, or utility of the information provided.

The $VIN token and related technologies and concepts discussed in this whitepaper are in the developmental stage and involve numerous risks and uncertainties, including but not limited to, the lack of regulatory clarity, market acceptance, and technological challenges. Potential token holders should carefully consider these risks and uncertainties, along with their personal circumstances and risk tolerance, before deciding to participate in the $VIN ecosystem.

Participation in the $VIN ecosystem involves substantial risk, and there is no guarantee of any return on investment. The value of $VIN tokens may be highly volatile, and participants may lose their entire investment. Potential participants should consult with their financial, legal, tax, and other professional advisors before engaging in any transactions related to $VIN.

The distribution or possession of this whitepaper in certain jurisdictions may be restricted by law. Persons into whose possession this whitepaper comes should inform themselves about and observe any such restrictions. Any failure to comply with these restrictions could result in a violation of the laws of such jurisdictions.

This whitepaper does not constitute an offer or solicitation to sell securities or a promotion, invitation, or inducement to engage in any investment activity in any jurisdiction. The issuance, purchase, or sale of $VIN tokens may be subject to specific legal or regulatory restrictions in certain jurisdictions. $VIN does not intend to offer or sell $VIN tokens in jurisdictions where such offer or sale would be unlawful.

Nothing in this whitepaper shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. This document is not composed in accordance with, and is not subject to, laws or regulations of any jurisdiction that are designed to protect investors.

$VIN, its affiliates, and their respective officers, directors, employees, and agents will not be liable for any loss or damage of any kind arising out of or in connection with the use of this whitepaper or any part thereof, including but not limited to, loss of profit, loss of business, business interruption, or loss of business opportunity.

By accessing this whitepaper, the reader acknowledges and agrees to be bound by the terms of this disclaimer. If the reader does not agree to these terms, they should not use or rely on this whitepaper for any purpose.

In 2025 and beyond dVIN will revolutionize the wine industry by opening up its platform protocol. This groundbreaking move allows winemakers and professional services partners to harness the power of dVIN by building custom applications directly on the platform. The integration capability extends to a wide array of critical data, including:

• Consumption Data: Understand the preferences and consumption patterns of your target market. Analyze trends to tailor your wine production to meet demand.

• Supply Chain Insights: Gain real-time access to supply chain data. From vineyard conditions to distribution logistics, make informed decisions to streamline your operations.

• Consumer Analytics and Personal Data: Dive deep into consumer behavior, preferences, and feedback. Utilize this data to acquire customers, craft personalized marketing strategies and enhance customer engagement.

These integrations not only enhance the operational efficiency of wineries and related businesses but also open up new avenues for innovation and customer interaction. By leveraging the dVIN platform's capabilities, partners can ensure they are on the cutting edge of the wine industry's digital transformation.

The wine industry is currently witnessing a significant generational shift, with new consumers exhibiting different purchasing behaviors and preferences compared to traditional buyers. This new demographic is more connected, data-driven, and responsive to digital engagement. As the industry adapts to these changes, the need for robust data on consumer behavior becomes crucial. $VIN is designed as a currency for data within the wine industry and a critical tool for winemakers aiming to understand and cater to this new wave of consumers. By attaching $VIN to luxury wine bottles, producers can unlock valuable consumer insights, from purchasing patterns to taste preferences, facilitating targeted marketing and product development.

For winemakers, the direct acquisition of customer data through $VIN offers a transformative advantage. Traditionally, the relationship between wine producers and their end consumers has been obscured by multiple layers of distributors, retailers, and other intermediaries. This separation has stifled winemakers' ability to directly engage with their customers and has limited their understanding of the market dynamics that drive sales. By integrating $VIN, producers can bridge this gap, gaining direct feedback and engagement metrics. This data not only enhances the consumer experience through personalized interactions but also allows winemakers to refine their offerings more effectively to meet market demands.

The economic design of $VIN further underscores its potential to become an industry standard. With only 1 billion tokens in circulation and nearly 1 billion luxury wine bottles produced annually, the scarcity of $VIN indicates that value will appreciate over time. This scarcity, coupled with the increasing need for detailed consumer data, sets the stage for robust demand among producers. As more winemakers recognize the benefits of data acquisition through $VIN, the competition for these tokens is likely to intensify, driving their adoption and utilization across the global wine industry.

Looking ahead, the ongoing generational shift in the wine market is expected to increase the industry's reliance on digital technologies and data analytics. $VIN is strategically positioned to capitalize on this trend, providing winemakers with the tools needed to navigate a rapidly evolving landscape. By adopting $VIN, producers can not only enhance their understanding of the modern consumer but also secure a competitive edge in a market that values innovation and responsiveness. As the industry continues to grow and evolve, demand for $VIN is poised to remain strong, driven by the continuous need for deeper, actionable insights into consumer behavior and preferences.

The global supply of $VIN is designed to implement constraints due to various inherent mechanisms embedded within the token's ecosystem. One such mechanism is the certainty of $VIN becoming abandoned on bottles that are never digitally opened. When consumers purchase wine bottles with $VIN embedded, but do not engage with the Digital Cork, these tokens remain locked and inactive. This results in a practical reduction of circulating tokens, tightening the supply as more bottles are distributed without corresponding digital engagement. Such dynamics ensure that the active supply of $VIN remains lower than the total tokens distributed, enhancing the token's scarcity and potential value over time.

Another factor contributing to the constrained supply of $VIN tokens is the nature of Tasting Tokens. Each bottle will have a specific number of Tasting Tokens embedded, typically up to 12 for a regular 750ml bottle. These tokens regularly go unclaimed if less than that number claim the token - most bottles are shared between 2-4 people. Like the abandoned tokens on bottles, these unclaimed Tasting Tokens effectively remove a portion of the $VIN supply from active circulation. This phenomenon further limits the available quantity of $VIN, bolstering its scarcity and reinforcing its value proposition within the wine and luxury experience markets.

Marketplace dynamics and strategic actions by exchange partners also play a critical role in constraining the supply of $VIN tokens. Many partners may opt to burn a portion of the tokens they accept in exchange for products and services. This token burning practice is a deliberate reduction of the total token supply, commonly used to create deflationary pressure on a token's economy. By decreasing the total supply, the value of the remaining tokens potentially increases, assuming steady or growing demand. This strategy is particularly effective in markets involving luxury goods and exclusive experiences, where the perceived value and exclusivity of the token can enhance consumer interest and engagement.

Moreover, dVIN, the platform behind $VIN, plans to implement a direct token burn policy where a percentage of tokens redeemed for wine on their platform will be burned during the first 24 months. This aggressive approach to reducing token supply will likely amplify the scarcity effects already in place from abandoned and unclaimed tokens. By proactively decreasing the number of tokens through these burns, dVIN aims to enhance the long-term value and stability of $VIN, making it an attractive asset for investors and users within the luxury wine market. Such strategies underscore the commitment to maintaining the token's purchasing power and ensuring its sustainability as a valuable tool for engagement and transaction within the industry.